First for Flooring are Melbourne experts in Timber floor Installations, Sand and Polishing services.

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At First For Flooring Pty Ltd, our story began 15 years ago with one man—James Simmons—who had a passion for excellence and craftsmanship in timber flooring. What started as a humble operation has since grown into one of Melbourne’s most respected and high-quality timber flooring companies, built on trust, hard work, and heart.

 

But we’re not just known for our stunning floors—we’re known for the way we do things. From the very beginning, James built this business on a simple yet powerful belief: people matter just as much as the product. That belief still drives everything we do today.

 

We care deeply about the quality of our work, the wellbeing of our team, the experience of our clients, and the professionalism of every process. And over time, this mindset has shaped more than just a business—it’s built a flooring family. A community of passionate, skilled, and values-driven people who take pride in doing things the right way.

 

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We apply this philosophy to everyone who contributes to our success—owners, managers, installers, apprentices, clients, and support crew.
 

Our philosophy statement offers clear, down-to-earth insight into the legal, ethical, and human responsibilities that keep our business running with confidence and care.

 

Because great work comes from great people—and great people thrive in a workplace that is safe, fair, supportive, and built on trust.

 

Together, as a flooring family, we don’t just lay floors—we lay the foundation for a business that’s proud of who we are, how we work, and how we look after each other.

 

And as we continue growing, learning, and improving—we’re only just getting started.

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OUR FIRST FOR FLOORING Family Philosophy

 

• Just like a precision-laid herringbone floor, every step we take in business needs to align, connect, and support the bigger picture.

• Some timbers—like Blackbutt or Jarrah—are strong and resilient, but even they need the right prep and care. People are no different.

• Every floor tells a story—and so does every team. When each person understands their role, the result is something built to last.

• Much like sanding back a spotted gum floor, leadership sometimes means smoothing out the rough edges so the beauty underneath can shine.

• We don’t just install floors—we craft the base that others stand on. That’s why safety, integrity, and respect are never optional.

• Some installations are click-lock, others are glue-down—different techniques, different care—but all need the same attention to detail. So do people.

• Like timber acclimating to its environment, great culture takes time, consistency, and the right conditions to truly settle in.

• We stain, seal, and polish floors to protect their future. Compliance and care are how we do the same for our team.

• Every board matters in a floor—and every person matters in our business.

• A floating floor might sit above the surface, but it still needs a solid underlay. Our values are that underlay—supporting everything we build on top.